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Google PageRank for entertainment only?
2004 December 2
This is as yet unconfirmed, but it seems that Google PageRank, as seen on the google toolbar is officially dead, for entertainment only, and that the rank given to the page you’re viewing is not to be take seriously.
The following comes from a post at Search Engine Watch. The member said that he emailed Google asking why a page’s PageRank is zero and he got the following response from Google.
The PageRank that is displayed in the Google Toolbar is for entertainment purposes only. Due to repeated attempts by hackers to access this data, Google updates the PageRank data very infrequently because is it not secure. On average, the PR that is displayed in the Google Toolbar is several months old. If the toolbar is showing a PR of zero, this is because the user is visiting a new URL that hasn’t been updated in the last update. The PR that is displayed by the Google Toolbar is not the same PR that is used to rank the webpage results so there is no need to be concerned if your PR is displayed as zero. If a site is showing up in the search results, it doesn’t not have a real PR of zero, the Toolbar is just out of date.
At least it explains why my page rank hasn’t changed in five months!
(via Search Engine RoundTable)
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