Should Google say Good Bye to GBuy?
There’s a lot of chatter about the new online-payment service from Google. It’s rather predictably called GBuy.
I’m not going to talk about the impact the new service will have. Instead I’ve got something else on my mind.
While I believe this will be good move and will introduce some much needed competition into the market, don’t you think that Google should reconsider the name of their service?
GBuy just sounds wrong. My first impression was that it sounded like a bad attempt at an Australian accent. My next was that it doesn’t instil trust.
GBuy. It’s more like an abbreviated “Good Bye”, even though I’m sure someone in Google marketing thinks it sounds like “Good Buy”. Good bye money, good bye!
Add my first two impressions together and you almost get a bad beer commercial.
Picture it. Australian guy (or gal) sitting in front of his computer using GBuy. He buys something expensive online. Later a UPS guy girl arrives with package. Australian open said package to find the wrong, inferior or broken goods.
He looks at the camera, picks up a can of beer and says “GBuy money”. He takes a drink. Then you get the voice over “Australians couldn’t give a Castlemine XXXX about anything else!”
For those of you who don’t know, Castlemine XXXX (4x) is an Australian beer. I’m not sure how many Aussies actually drink it, but they’ve had some funny ads for it here in Europe.
What do you guys think? Should Google say goodbye to the “GBuy” name.
-UPDATE- I’ve just read on Google Operating System that GBuy might be known as “Google Purchases”. The name still sucks, and lacks the appeal of something as customer friendly as “PayPal”. But then again it’s Google, so people will still use it, right?
-UPDATEÂ 29-06-2006- Google launched the service last night under the final name of “Google Checkout“. I haven’t tried the service yet myself, but will later on today. Steve Rubel has more on it.