I spent two hours earlier tonight chatting to my cousin James on Skype. James is what you would call the average computer user.
He’s used computers for years but every time he’s had an issue with his machine he would call me. Since I’ve been living in Denmark that hasn’t been possible.
When we were chatting we got talking about blogs, and the fact that a month ago I got him to set up a blog on WordPress.com.
James hasn’t posted to his blog much, mostly because he was in Prague for the past while on holiday, and one thing that struck me during our conversation tonight was the difficulty faced by the average user.
After returning from his holiday, Jim wanted to post some of his pictures online. He also wanted them to appear on the side of his blog. Ever geek out there probably had the same idea, use Flickr and a widget.
That’s exactly the idea I had, and told Jim about it. The first problem Jim had was finding the Sidebar Widgets menu. The net was figuring out how to configure the widget. The instructions given are far from clear.
We got him set up after some step by step instruction for me, but it was still a lot of hassle for what I, and I’m sure all other geeks, consider a rather trivial thing.
Blogging, in many respects is accessible to just about anybody, with services like Blogger and WordPress.com providing fire and forget services which require minimal configuration. The problem lies when you have an average user, like Jim, who wants more from his blog.
Any user that is even slightly serious about blogging will want to start down the road of customization, custom templates etc. But todays blog platforms offer only two real choice. Have things insultingly easy to use with almost zero customization options, or have customization be an arduous task involving the editing of PHP, HTML and other web languages.
It’s the degree of separation between the apparent ease of blogging and the requirements for customization that turns many potential long term bloggers away from blogging.
Platforms like WordPress (self hosted) and WordPress.com are making inroads with tools like the sidebar widgets, which do make editing the side bar easier. But it’s not enough.
What we need is an interface where the user can customize everything, via drag and drop, replace interface text with a click, and select colors from a pallet without worrying about hex or RGB values.
Okay, for those who want customized graphics, they still have to bang them out themselves, but lets make inserting them as easy as possible.
Trackbacks, comments, gravatars, should all be just a checkbox away and drag and drop to position.
If we can get a platform that is powerful and fully featured with an easy to use interface that can do all of the above, then I think we will see a lot more bloggers who stick at it beyond the first couple of posts.
Oh, before I go, just one more thing, I made a little pre-announcement over on OFlaherty.dk tonight. You might wan to check it out if you’re into Tech!