Revver is a relative a newcomer to the “video upload” scene, or put another way, yet another YouTube wannabe/competitor.
Revver homepage touts the following:
Revver is the first viral video network that pays. We believe in your talent and your right to share it with the world on your terms. Set your video free.
According to their site, if your a video creator (ie: uploader) they’ll split the advertising revenue generated from sticking an advert at the end of your video 50/50 with you. This, of course, is after the 20% has been removed that is paid to affiliates (video sharers).
Can this model work? Yes it could, however they have one major problem which throws a huge monkey wrench in the works. Google bought .
Google has some major advantages (besides their size and billions of dollars) that Revver simply can’t compete with.
First off, you know that the big G is going to want to monetize YouTube, after all they didn’t spend over a billion dollars just to loose money. So you can expect them to do something similar soon, except theirs will be backed by Adsense. That means that they’ve got legions publishers users to promote their videos, and armies of advertisers waiting in the wings.
But forget the money side of it for the moment. Revver can’t compete in other areas either.
The Revver interface is terrible. Page navigation is via a tiny and awkwardly placed numerical breadcrumb thingy. It’s neither at the top nor the bottom of the page so is complete useless.
Also, there’s no tag cloud, or an easy way to reach one. The video “previews” are pointless as well, they show one still frame (well that’s the norm) but you cant read the title properly, or see what it’s been tagged as.
All in all it’s not a very user friendly interface.
But perhaps the biggest obstacle that Revver will ever have to surmount is the “coolness” one. Revver isn’t cool, and nobody seams to know about it, at least nobody I know.
YouTube has the name that all the kids know. Revver will have a very hard time building a brand that can even begin to compete with that now. And they’ll be blown clear out of the water if Google start to allow YouTube uploaders to make a little cash too…