Yesterday I called my friend Andy Beard and a large sway of the blogosphere “Link Whores”! Well you are! We all are. I’ve confessed that I am one on more than one occasion.
Being a “Link Whore” is a fundamental part of the blogger/podcaster/vlogger psyche. If you aren’t one, if you don’t want more people to read or view your opinion or work then you have no business being a blogger.
If you’re not putting yourself out there, link baiting, commenting on other blogs and trying new things to drive traffic to your site then you’ve got no business calling yourself a blogger.
If you don’t intend your posts to be read, then that’s fine, but I have to ask why you don’t just keep a diary instead or make your blog private so that it’s not clogging up the SERP’s.
If you are serious about blogging then you need to be promoting your site in every way possible. It doesn’t matter if you’re blogging for money or just for the ego trip (even the best ideals of simply wanting to inform / educate people have a fair sway of ego involved) you need to be pulling in the readers.
If nobody is reading then your efforts are being wasted.
To Hell with the “A-list”
That’s why I love reading Andy’s blog – Niche Marketing. He’s always on the edge experimenting with how to be more productive online and draw in new readers.
I still don’t agree with how the Technorati favorites was being used for self promotion. If the service was meant to be used in the manner it was being used by the “Technorati Favorites Exchange” it would have be named something different like “Back Scratchers Vote Exchange” or something.
Also to those folk who try to justify the raping of the system by the “Technorati Favorites Exchange” meme by saying that many folks weren’t using it to begin with or that many of the top bloggers weren’t using it, I say: So what! I don’t care if just 2,000 people were using it. You guys just raped the service and destroyed it for the people that did use it
This blogger used it!
Now, obviously I’m no Jason Calacanis, Steve Rubel or Michael Arrington, but why should that matter? Why should the A-listers (I can almost hear Calacanis screaming that the “A-list doesn’t exist“) using a tool be held up as benchmark to gauge whether or not a service is used?
Stop belittling yourselves! A lot of people spend so much time complaining that they can’t break into the A-list. To hell with the “A-List” (no offence to the bloggers on it), but if you keep worrying about them, you’re wasting valuable energy which could be used improving your own blog and gathering readership.
If you’re only using tools “endorsed” by the A-list then you’re missing out. The A-list is (to steal Andy’s metaphor) much like a tumbleweed. The slightest breeze blows them from one service to another in search of the next “cool” service to hype and write about.
Yet, even though I’m pissed off at the fact that the top 100 favorites now hold little to no meaning for me, I’ve got to applaud the link whores for trying something different in order to fill the gap of an obvious and necessary, yet as yet poorly represented, blogging tool: the personal memetracker! (This came to light when discussing a reciprocal favorites policy with Andy – the real important stuff is in the comments).
The Personal Memetracker
Don’t get me wrong, personal memetracker’s do exist. You’ve got Megite, BlogRovr , Tailranks MyTail feature and if you feel like parting with some cash, I believe FeedDemon has a built in personal memetracker for your desktop.
I’ll admit to not having tried these services personally, but reports from other bloggers have yet to be convince me that any of these services are up to par yet.
I’m waiting for Megite to introduce a web UI for setting up the memetracker, Andy couldn’t get good results with Tailrank and unless I hear some excellent reviews of FeedDemon’s built in memetracker I’m unlikely to part with the $30 as I prefer online aggregators (Google Reader rocks btw).
I only signed up for BlogRovr today, so as yet, have no idea how good the results will be but the reviews I’ve read so far are not encouraging. Andy called it “elitist” but didn’t qualify his statement.
Chris Gilmer of DownloadSquad was not impressed by the idea of Blogrovr:
Why would someone really want to use this application? Are we missing something? Would you want to read your favorite bloggers commentary on every site you visit? It seem like it could get a little distracting. It is however good for a little cross referencing when doing research, and gathering links to same topic posts from a familiar voice.
Chris has a good point, even though I NEED a good personal memetracker, I really want one that gives me a Google Reader style river of news for the results, as opposed to results being show based only on the site I’m currently visiting.
Even so, I’m still going to give it a try and see if it fits some of my needs.
The Killer App of Blogging?
I know it takes a lot of resources to power memetrackers but if some company were to release one, with a good easy to use UI and plenty of flexibility then it would instantly become the killer app for anybody serious about blogging.
So the big question is who’s going to bite first? Will Google, Yahoo, or the sleeping behemoth that is Microsoft, be the first to produce such a tool?
They all have the resources and the money to make this happen and happen fast.
Releasing a great personal memetracker would be a great opportunity for to Microsoft claw back some ground against Google and win some valuable brownie points with the blogosphere and tech influencers.
Or will it come from a startup? After all, it’s not a stretch to imagine that if a startup developed a good personal memetracker, it wouldn’t take long for one of the big 3 to snap them up!
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