Paul O'Flaherty

Brain to mouth filter removed since 1978

29 June
2009
13Comments

Social Media Douchebags! Who tops your list?

New Media Douchebags Explained

One thing that bothers me about social media and this entire web 2.0/3.0/stardate 7265.39 climate that we have today is the number of self professed “experts” and “gurus” out there.

I’ve been around the web since pretty much the beginning and if there is one thing I am not, it’s an expert at all this stuff. I never will be. It’s a continually changing landscape with constantly emerging technologies and challenges and in order to get ahead in this, you are on a constant learning curve.

Perhaps, the one thing I do have however, is experience and from that perspective I can tell you, that the vast majority of “experts” are little better than the snake oil salesmen of the 1900’s and televangelists (because for some reason their omnipotent and all powerful god always needs your money!).

Let’s be honest, the vast majority of people involved in the social media/marketing game are just out their to make a quick buck at your expense. The web (and I bet your town) is full of intelligent, highly talented and proficient people, who are willing to give you, for free, their advice, time and help for little more than the chance to network and meet new people and friends.

(As a side note Social Media/Marketing = Social + Media, or Social and Media, or S&M! Think about it!)

Right, let me get to my point here.

Over a year ago, Kevin Dixie (of FuelMyBlog) and I were discussion the fact that all of the social networks always have a list of people you are recommended to follow when you join (or worse yet a list of people automatically added to your friends list) and the fact that this is just plain unfair.

A lot of these people are there, well, because they are on somebody else’s list, which inflated their “popularity” enough that the next site to come along says “Well, they’re on the Facebook/Twitter/Friendster list, that means they should be on ours!”

See where I’m going with this?

You have a situation where the vast majority of “popular” people are either artificially inflated (and not just in terms of their numbers, think silicone), are trying to sell you something, or are involved in obsessive compulsive circle-jerking with other marketers and “experts”.

So what does this have to do with Kevin, or even with you? I’m only stating what we all know already!

Well, here’s the kicker, back when Kevin and I were having that discussion we considered making a “Social Media Douchebags” list.

Basically an “anti-recommended” list.

A list of marketers (@mike_wesely),  trolls (@arrington), people who don’t even bother to write their own stream (@guykawasaki), and bleached blonde wannabes (@ijustine “I am the internet”? What all your ports or open or anybody can log on?) who consider themselves “stars” just because they have a large number of followers. A list of people who take your time, flood your stream and give little back. A list of people who are only popular because of the sheep mentality (@aplusk, @oprah)!

Today I propose that the list finally gets built.

If you’ve got someone you love to hate add their twitter address in the comments below and say why. Over the next few days I’ll sort and compose the list together (giving credit to all and adding in the reasons why!) and post the “name and shame” list of douchebags here.

Maybe then some of these people will stop what they’re doing, change their practices and I don’t know… stop being douchebags?

Who’s on your list of “Social Media Douchebags” and why?

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13 Responses to “Social Media Douchebags! Who tops your list?”

  1. JD Crowe says:

    Wanna rat anybody out? RT @pauloflaherty: Social Media Douchebags! Who tops your list? http://bit.ly/rO4wb

  2. Dave Robison says:

    RT @pauloflaherty Social Media Douchebags! Who tops your list? http://bit.ly/rO4wb

  3. Celeste says:

    Oprah is right up there for me. Actually most of the "celebrities"! I hate reading some release written by who knows who. Now I have to say Judge Lynn writes her own blog on myspace!

  4. Justine says:

    Acually I’d put you on the douche list for writing this post. I do a lot with my community and enjoy interacting with them.

    • If this is actually is the real "iJustine" then maybe I should be on that list, but I'll tell you what it won't be for not "interacting" with my community!

      Looking at your twitter stream it's apparent that your idea of interacting with people is talking at them not to them.

      Take a look back over your twitter stream? How often do you "interact" or @reply anybody? You're stream is full of self serving self promotion and little or no interaction. In fact with very few minor exceptions 99% of the @'s you've done lately have been name dropping and not communication!

      Call me wrong if you'd like. But if that is "interaction" then I guess I've had the wrong idea about conversation all along.

      Oh, and one last thing "I am the internet", geez, could you be and more self involved?

  5. ROFL.. @Pauloflaherty just called a douchebag by iJustine in his comments. http://bit.ly/1sB9eX

  6. Interesting post, and about to get interesting in the comments. Definitely going to stir up some controversy. Good for you.

    My thoughts on who's a douchebag:
    Anyone who talks to, not at, the folks they claim to interact with.
    Anyone who only shares stuff of folks they benefit from, or worse, that they share in hopes of gaining favor from that person.
    Anyone who spews hate, violence or nastiness towards others.

    Who SPECIFICALLY? No idea. I don't read/interact with anyone who's a douchebag. Sorry Paul.

  7. Justine says:

    I don’t use twitter as a public form for of interaction. I use a lot of direct messages, chat on live shows / call ins, answer questions on my blog, Facebook and myspace. I don’t use a lot of @replies bc everyone is constantly spamming me to promote a product and retweet links. That gets old fast and I can’t make everyone happy so I just don’t do it. This is the real me and this is my last comment on this topic. Bye!

  8. Alvin Koay says:

    Social Media Douchebags! Who tops your list? http://bit.ly/QGDdN

  9. Social Media Douchebags! Who tops your list? | Paul O’Flaherty: Social Media Douchebags! Who .. http://bit.ly/4i2CF

  10. Stephen Wade says:

    Fun read! Particularly enjoyed the observation that many people use social media to whip each other into a frenzy over the money making potential of it – without really ever saying something substantial.

    I’ve found many, many marketing free agents willing to accept my money as they coach me to social media success. I’ve found very few who actually CAN practice what they preach. I mean, using social media to convince me that social media makes me money isn’t as convincing as laying out a battle plan that specifically shows me how to market my window treatment business effectively. Lol

  11. CJ says:

    Who is YOUR favorite "Social Media Douchebag"?? ;) http://twurl.cc/17i5 (Disclaimer: No offense meant, I just thought it was funny!) ;)

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