A Few Thoughts On Google’s Ideas On Making Copyright Work Better Online

Pirate KittyGoogle’s General Counsel, Kent Walker, updated the Public Policy Blog yesterday to talk about some changes to their handling of DMCA take down notices on YouTube and how they are going to take action against spam blogs using AdSesne.

Here’s a few choice and possibly random quotes from the post before I throw out my decidedly random thoughts:

There are more than 1 trillion unique URLs on the web and more than 35 hours of video uploaded to YouTube every minute.

But along with this new wave of creators come some bad apples who use the Internet to infringe copyright.

We’ll act on reliable copyright takedown requests within 24 hours.

we’ll improve our “counter-notice”tools for those who believe their content was wrongly removed and enable public searching of takedown requests.

We will prevent terms that are closely associated with piracy from appearing in Autocomplete.

We will improve our AdSense anti-piracy review.

Building on our existing DMCA takedown procedures, we will be working with rightsholders to identify, and, when appropriate, expel violators from the AdSense program.

Okay, enough quotes. Now for some quick reactions to the post.

Why is the automatic assumption that content is infringing when a DMCA notice is received?

Why, if my content is taken down should I have to apply to have it put back up? Shouldn’t the assumption be that I am using content withing the terms of “fair use” (unless it’s blatantly obvious I’m ripping something off) and make the person filing the DMCA provide explicit information on how it is infringing.  There might be a lot less DMCAs filed if companies and people have to explain how it is infringing and demonstrate that they actually know what infringement is VS fair use.

Google is placing an awful lot of faith in the entertainment industry to do the “right thing” and not much faith in their actual users. Or are the users the “bad apples” Kent Walker was referring to?

Blogs like TorrentFreak are going to have a hard time turning up on autocomplete. Anti-piracy blogs and piracy advocates alike will be smacked down by this one.

Good to see them making a move on spam blogs (splogs) but if they’re going to have a YouTube type procedure, then we’re all screwed. Prepare for rampant abuse from idiots who don’t understand, copyright, infringement, fair use, etc..

Finally, the thread on Googles post got into the usual “entertainment industry bashing” mode, but this interesting comment was made by Peter Griffon (it’s not his entire comment, he went off on a tangent, but this part was notable):

I think the “entertainment” industry just needs to realize no one wants to pay their outrageous prices for stuff. Instead of fighting with everything cut cost on stuff, people pirate stuff cause they cant afford it in most cases… I mean goto walmart and you see people digging thru the 5$ movies.. even thou they are B rated movies.. put new movies at 5$ they wont be able to keep them in stock…