I’m undecided about Google’s new black navigation bar. I can understand their reasoning for wanting to bring a little more attention to it as well as simply needing to revamp it in order to move with the times, but I can’t help feeling that it’s very much “in your face”.
Google, of course, have their reasons:
- Focus: Whether you’re searching, emailing or looking for a map, the only thing you should be concerned about is getting what you want. Our job is to provide the tools and features that will get you there quickly and easily. With the design changes in the coming weeks and months, we’re bringing forward the stuff that matters to you and getting all the other clutter out of your way. Even simple changes, like using bolder colors for actionable buttons or hiding navigation buttons until they’re actually needed, can help you better focus on only what you need at the moment.
- Elasticity: In the early days, there was pretty much just one way to use Google: on a desktop computer with an average-sized monitor. Over a decade later, all it takes is a look around one’s home or office at the various mobile devices, tablets, high-resolution monitors and TVs to see a plethora of ways to access the web. The new design will soon allow you to seamlessly transition from one device to another and have a consistent visual experience. We aim to bring you this flexibility without sacrificing style or usefulness.
- Effortlessness: Our design philosophy is to combine power with simplicity. We want to keep our look simple and clean, but behind the seemingly simple design, use new technologies like HTML5, WebGL and the latest, fastest browsers to make sure you have all the power of the web behind you.
According to Search Engine Roundtable the bar is here to stay, so love it or hate it, we’re stuck with it. Yet, as I’ve written this short post I can’t help but feel that this design change is something that will grow on people.
Maybe it’s just me… I like dark designs, dark UI’s, dark desktop wallpapers… I think, given a little time, I’ll like this too.