One of the things drilled into me during military training was that battles are rarely won by a head on-confrontation, and even if you have the numbers to force and overwhelming win, the loses accumulated by direct confrontation are not worth it. It’s better to attack from an unexpected direction – to think out of the box.
I wish a lot of marketers understood that.
The folks at Evolve understand, and that is what makes this gun safety PSA so awesome. This video is worth 30 seconds of you time irrespective of your stance on gun safety / ownership.