Reposting content online, whether it’s on Twitter,or any other social network, can be an awesome way to keep your followers engaged. It can bring attention to your brand from those whose content you’re reposting, and it can provide your audience with new content while you get your own content ready for sharing. Best of all it helps break the cycle of “me, me, me, product, product, product… sell, sell, sell…”, a cycle which is unfortunately all too common.
Reposting, sharing, retweeting can all be seen by your audience as an endorsement, so be careful what you repost. Don’t automate the process, and definitely read / watch / listen to everything you share or you could end up embarrassing yourself or your brand.