If you can’t clearly define your message, your goal or your product how can you expect buy-in from a client, customer, investor or anybody else for that matter?
Update: June 30th, 2017 – Google Spaces has shut down since I wrote this post, I guess highlighting the problem with not having a defined purpose or message.
The launch of Google Spaces struck me today as a prime example of a product with a lot of potential but without the clear usage scenario guidance required to have heavy adoption. Google has been down this road before with another amazing communications platform, Google Wave, which ended its life early because consumers couldn’t figure out what it was for.
I’ve spent way more time mulling over usage possibilities for Google Spaces than I should, and even with input from Sara we struggled to come up with a scenario for which there wasn’t already a better existing solution.
It may be that I’m missing the boat completely with Google Spaces, but if I’m missing it then so are thousands upon thousands of other people.
Don’t let this happen to your brand or business. Don’t have your great products or ideas fail because you can’t articulate their usage or how they fit into / improve your customers lives easily. Define your goals, define what you do, and define your message in a clear and simple way that is easy for your customers to understand.
I’m Paul O’Flaherty. I help small businesses and medical practices reach their potential. What’s your message?