I may be showing my age by making a reference to Field of Dreams, but I’m amazed by how many people still believe that if you simply build a product or offer a service then your work is done and the money should just start rolling in.
Building your product, recording your podcast or starting your service is only half the battle. As I explain in this clip from an interview I did with Steven Hodson for his live stream, the important work, the work that actually makes a difference to your bottom line doesn’t begin until after you’ve done the creative part.
It’s only after you’ve built the next big thing, created your masterpiece or pulled off that insane trick shot, that the real work begins. In a world increasingly flooded with noise, all of which is competing for your attention, you simply won’t get discovered if you rely on luck.
If a tree falls in a forest and no one is around to hear it, does it make a sound?”