I may be showing my age by making a reference to Field of Dreams, but I'm amazed by how many people still believe that if you simply build a product or offer a service then your work is done and the money should just start rolling in. Building your product, recording your podcast or starting your service is only half the battle. As I explain in this clip from an interview I did with Steven Hodson for his live stream, the important work, the work that actually makes a difference to your bottom … [Read more...] about Building Your Product Is Only Half The Battle – Why The Voices In Kevin Costners Head Were Wrong
When building your audience or brand you need to be where your customers are if you want to reach them, but limiting yourself to just one network imposes unnecessary limits on your growth. I addressed this very topic on Cranky Gamers with Steven Hodson a couple of weeks ago. We were discussing how Twitch streamers can use social media to grow their streams when the following statement was thrown out in the chatroom: Facebook is useless to Twitch streamers except for a central page to go for … [Read more...] about Why Streamers Can’t Rely On Twitch Alone To Build An Audience
Email is seen by many as out-dated, and more of a pain than it's worth. In this episode of the Drive-By Marketing Podcast I explain why email marketing is not only "not dead" but is absolutely critical to your marketing efforts. https://www.youtube.com/watch?v=TprBEx1NuSU … [Read more...] about Email Marketing Is Not Dead. It’s Essential!