Category: Webcasts

Building Your Product Is Only Half The Battle – Why The Voices In Kevin Costners Head Were Wrong

I may be showing my age by making a reference to Field of Dreams, but I’m amazed by how many people still believe that if you simply build a product or offer a service then your work is done and the money should just start rolling in. Building your product, recording your podcast or starting […]

Why Streamers Can’t Rely On Twitch Alone To Build An Audience

When building your audience or brand you need to be where your customers are if you want to reach them, but limiting yourself to just one network imposes unnecessary limits on your growth. I addressed this very topic on Cranky Gamers with Steven Hodson a couple of weeks ago. We were discussing how Twitch streamers can use social […]

Email Marketing Is Not Dead. It’s Essential!

Email is seen by many as out-dated, and more of a pain than it’s worth. In this episode of the Drive-By Marketing Podcast I explain why email marketing is not only “not dead” but is absolutely critical to your marketing efforts. http://traffic.libsyn.com/pauloflaherty/Drive-By_Marketing_Podcast_20151119.mp3Podcast: Play in new window | Download (Duration: 7:43 — 3.7MB) | EmbedSubscribe: Android […]

Missed Opportunity When Building Referral Networks – Drive-By Marketing

Building your referral network is central to the success of medical practices and many small businesses. In this podcast I discuss how not following and capturing referral data is one of the biggest missed opportunities and the simple solution to fixing this problem so that you can build the best referral network you can and maximize […]

Save Time With Social Media Management Tools – Drive-By Marketing

Social Media Management tools are a great way to organize all of your networks under one roof and post content to multiple places without getting overwhelmed. In this podcast I talk briefly about two of my favorite time-saving tools, some of the core differences between them and why I prefer Hootsuite over Buffer. http://traffic.libsyn.com/pauloflaherty/Drive-By_Marketing_Podcast_20151103_b.mp3Podcast: Play in […]