Building your referral network is central to the success of medical practices and many small businesses. In this podcast I discuss how not following and capturing referral data is one of the biggest missed opportunities and the simple solution to fixing this problem so that you can build the best referral network you can and maximize the impact it has on your business.
Social Media Management tools are a great way to organize all of your networks under one roof and post content to multiple places without getting overwhelmed. In this podcast I talk briefly about two of my favorite time-saving tools, some of the core differences between them and why I prefer Hootsuite over Buffer.
I’ve had a lot of people tell me that they don’t have time for content marketing. In this podcast I explain why “not having time” is simply an excuse that puts you at a competitive disadvantage and why you must be actively engaged in content marketing for your small business to grow.
Over the past few weeks I have been running variouslocal awareness campaigns for clients. The campaigns were relatively simple and the targeted demographics were very broad. We would just target the appropriate demographic (18+, male and female, 50 mile radius / 24+, female only, 50 mile radius) and appropriate interests with ads designed to build awareness of the brand, and either drive consumers to the clients Facebook page or website.
I deliberately selected the placements for both “Mobile News Feed” and “Desktop News Feed”. I expected a fairly even distribution across both feeds, with perhaps a skew of 10 – 15% in favor of mobile, which would match the analytics data I see on website usage, but the results really surprised me.
On the campaign that was getting users to like a Facebook page – 99% of the impressions and 98% of the reach were achieved via the “mobile news feed”, and similar results were seen on a campaign where we sent users to the clients website (ages 24+, Female only, 50 mile radius) – 98% of the impressions and 97% of the reach happening via the “mobile news feed”.
Considering the campaigns were for different clients, who’s only real commonality is that they’re both here in Mobile, Alabama, I don’t think this is an anomaly.
There’s a lot that can be read into this about Facebook’s platform and user base, however I believe it’s fair to say that at least here in southeastern United States, Facebook advertising is essentially 100% mobile.
The eagle-eyed among you, or those who follow me on Facebook or @pauloflaherty will have noticed a few mentions of my latest venture – Veritas Diagnostic Services, LLC, where we aim to address a hole in the healthcare market by making medical imaging affordable to everyone regardless of their insurance status or deductible.
The idea for the venture came out of discussions with my friend and business partner, renowned neurosurgeon, Dr. Juan Ronderos of Pinnacle Brain & Spine Center and the Watson Neuroscience Foundation.
I go into detail about our motivation on the VDS blog, however the core idea is this:
When Dr. Ronderos and I first started discussing the gaps in the availability of medical imaging it was immediately apparent to us that the need for accessible and affordable imaging was about more than just physical health and diagnosing existing conditions, it’s about the mental well-being of the patient, too.
Being worried, upset or in pain has a demonstrable negative effect, and not just to you. No matter how you try to disguise it, the effects on your own well-being and attitude have knock-on effects on everyone around you, most notably those you love the most.
We want to remove that worry. Everyone deserves peace of mind, and everyone deserves to enjoy life and time with their loved ones without that nagging “what if” bringing them down.
To that end we have negotiated with imaging centers to bring the price of MRI (Magnetic Resonance Imaging) and CT (Computed Tomography) scans to affordable levels and made the process of ordering one as painless as possible. All you have to do is take a photo of your referral, upload it via our website, answer a few questions about your referral, await a phone call and turn up for your appointment. You can literally order your MRI or CT within 5 minutes of your doctor or chiropractor handing you your referral. You don’t even have to leave their office, you can do it right there on your phone.
Soon we will be making even more services available, such as X-ray, which will be coming online in the next few weeks.
I am really proud and excited about Veritas Diagnostic Services. Of all the projects I’ve been involved in over the years, from social networks to publishing humor sites, this is the one with the highest potential to actually make peoples lives better.
To that end I ask that you “Like” the Facebook page for Veritas Diagnostic Services, follow us @VeritasServ, and share the word with your friends by clicking this Twitter or this Facebook link.