Announcing – Affordable Medical Imaging For Everyone

The eagle-eyed among you, or those who follow me on Facebook or @pauloflaherty will have noticed a few mentions of my latest venture – Veritas Diagnostic Services, LLC, where we aim to address a hole in the healthcare market by making medical imaging affordable to everyone regardless of their insurance status or deductible. The idea […]

Deleting Negative Reviews – Drive-By Marketing

In this podcast I address deleting negative reviews and comments about your company / product / service from review sites, Facebook pages and other locations. I mention the reasons why you shouldn’t delete negative reviews, which include: How it makes your profile looks fake or fixed, as if you were trying to game the system. The […]

Podcasting and Social Proof – A Missed Opportunity

There’s a missed opportunity for podcast hosting companies such as Libsyn, Blubrry and now SoundCloud, to bring social proof to podcasting simply by opening up an API that allows plugins to poll download numbers and display them next to podcast players. Blubrry already has the excellent PowerPress plugin, which I am sure the vast majority […]

Why Social Media Marketing? – Drive-By Marketing Podcast

“Why should we bother with social media marketing? We have a website and most of our business comes from Word of Mouth. We’re actually a profitable and very successful local company. Isn’t this just another expense?” I hear questions like that a lot, and it’s easy to empathize with small business owners who can see […]

Blind Reposting – Drive-By Marketing Rant

Reposting content online, whether it’s on Twitter, Facebook or any other social network, can be an awesome way to keep your followers engaged. It can bring attention to your brand from those whose content you’re reposting, and it can provide your audience with new content while you get your own content ready for sharing. Best of all […]