I couldn’t agree more with Pete Pachal’s analysis on Mashable that launching, and initially limiting Home to the U.S. market is the wrong move. Facebook should have launched “Home” in a market with a need for lower cost devices without such heavy broadband penetration.
For those who’ve been living under a rock for the past 48 hours, Facebook Home is Facebook’s new homescreen replacement for Android.
In the U.S., however, Facebook Home will have an uphill battle, and not just because smartphone penetration is so much higher. It’s also because, among connected people, Facebook isn’t the only network that matters to us. Yes, as Mark Zuckerberg showed, it’s probably the app we fire up most often. But we also like to see what’s going on on Twitter,, LinkedIn, Pinterest, Quora and a host of other services.
In short, digital influencers in the U.S. — the very demographic Facebook Home needs to win over if it’s going to be successful — don’t want to curtail in any way the connections they value by spending more time in Facebook.
Would I let Facebook become even more of a constant distraction in my life, at the expense of the other social services I use and value? Would I abandon the social services where many of my friends have already migrated to? Would I want Facebook to be the first thing I see every time I pick up my phone? Hell no!
Pete also hit it on the head with the notion that a low end Facebook phone is simply not what the teenage market wants either.
The one way a U.S. launch for Facebook Home makes sense is the kid factor: The First offers parents a relatively cheap option for getting their kids a smartphone, one that’s caters to their lifestyle of constant connection.
But if that’s the thinking, it’s a few years behind. I was on the radio earlier this week to talk about messaging apps, and a 15-year-old girl appeared on the show to reveal how she communicates with her friends. Facebook didn’t factor in at all — she and her classmates only used the network when their study group made it necessary.
Gabrielle will be pushing 15 very soon, has an iPhone and laptop and doesn’t even want a Facebook account even though she’s been offered one a number of times. She has a blog, YouTube account and all the other bells and whistles, but as he friends don’t Facebook, neither does she. This initially surprised me but it makes sense – Facebook is where your parents hang out. Why would kids want to hang out there?
I was also struck by similar surprise when my little sister, Siobhán, was visiting from Ireland last October. She’s had a Facebook account since before she should have, but it’s very rarely used these days as it’s not where her friends congregate or choose to communicate online.
Don’t even get me started on the fact that Facebook has a bad history of not playing well with other application, and what this could mean if you allow them take over your smartphone experience.
Will you use Facebook Home?
Image via Facebook.