Facebook has made a huge investment in their video platform and yesterday I noticed some tests to the layout of pages which would indicate that Facebook expects publishers and businesses to get onboard in a big way (which you really should be, BTW). By making the video and photos sections of pages front and center on the desktop version, which mimics the mobile layout, users are now forced to scroll past your videos and photos before they can see your latest updates. This effectively … [Read more...] about Facebook Tests Page Layout That Proves The Future Is Video
Video on the internet is huge! Messaging is huge too (and bots inside messaging platforms). It doesn't take a rocket scientist to realize that messaging and native sharing within the YouTube app is only going to mean more video views for those investing in the platform. The sharing model within the YouTube app is broken. The only options to share a YouTube video from my Nexus 6P are outside of the YouTube experience (yes Google Plus is outside of the YouTube experience) and into other … [Read more...] about Messaging Inside The YouTube App Will Be Huge!
I've had a lot of people tell me that they don't have time for content marketing. In this podcast I explain why "not having time" is simply an excuse that puts you at a competitive disadvantage and why you must be actively engaged in content marketing for your small business to grow. https://www.youtube.com/watch?v=f3gkL_klJVM … [Read more...] about I Don’t Have Time For Content Marketing – Drive-By Marketing