I may be showing my age by making a reference to Field of Dreams, but I'm amazed by how many people still believe that if you simply build a product or offer a service then your work is done and the money should just start rolling in. Building your product, recording your podcast or starting your service is only half the battle. As I explain in this clip from an interview I did with Steven Hodson for his live stream, the important work, the work that actually makes a difference to your bottom … [Read more...] about Building Your Product Is Only Half The Battle – Why The Voices In Kevin Costners Head Were Wrong
If you can't clearly define your message, your goal or your product how can you expect buy-in from a client, customer, investor or anybody else for that matter? Update: June 30th, 2017 - Google Spaces has shut down since I wrote this post, I guess highlighting the problem with not having a defined purpose or message. The launch of Google Spaces struck me today as a prime example of a product with a lot of potential but without the clear usage scenario guidance required to have heavy … [Read more...] about What’s Your Message?
I had a very pleasant conversation with a someone who is stepping into the role of social media marketer at a small business that currently engages in almost no online marketing. While I believe she will do very well in the position, she asked one poignant question that always comes up with clients new to social media marketing: "What if I make a mistake?" The short answer is that it's okay to make mistakes. Treat every mistake as a learning opportunity. Thankfully I recorded a video … [Read more...] about It’s Better To Make Marketing Mistakes Than Not Try At All