Tag: Marketing

Building Your Product Is Only Half The Battle – Why The Voices In Kevin Costners Head Were Wrong

I may be showing my age by making a reference to Field of Dreams, but I’m amazed by how many people still believe that if you simply build a product or offer a service then your work is done and the money should just start rolling in. Building your product, recording your podcast or starting […]

The Case Against Having An Agency Manage Your Social Media

Nobody knows your small business like you do. Nobody knows your customers like you do. Unless you’ve got deep pockets to hire the best talent it’s almost impossible to get a surrogate to speak on your behalf with your knowledge, passion, and insight into your small business and your customers. Sure you can use an […]