Nobody knows your small business like you do. Nobody knows your customers like you do. Unless you've got deep pockets to hire the best talent it's almost impossible to get a surrogate to speak on your behalf with your knowledge, passion, and insight into your small business and your customers. Sure you can use an agency to take the grunt work out of your social media. Need an infographic done? Collect the data and farm it out. Need a video edited, your website tweaked, or a banner created for … [Read more...] about The Case Against Having An Agency Manage Your Social Media
Video on the internet is huge! Messaging is huge too (and bots inside messaging platforms). It doesn't take a rocket scientist to realize that messaging and native sharing within the YouTube app is only going to mean more video views for those investing in the platform. The sharing model within the YouTube app is broken. The only options to share a YouTube video from my Nexus 6P are outside of the YouTube experience (yes Google Plus is outside of the YouTube experience) and into other … [Read more...] about Messaging Inside The YouTube App Will Be Huge!
Spare a thought for the humble asterisk (*). It has so many uses, yet none as reviled as its use in marketing. Every time you see one you know that there are special terms and conditions that apply, and that things just aren't what the seem Unlimited* is never the same as truly unlimited. Free* is never truly free. If the asterisk is making an appearance on your marketing material then customers will never trust what they read. Even though it's universally accepted in marketing, the … [Read more...] about The Asterisk – The Enemy Of Honesty