It doesn’t matter who you are, we all feel the need to be part of a group, part of a collective which we can identify ourselves with. It gives us a sense of purpose, a sense of belonging and direction. In the blogging world, this is a great thing. Groups create influence and help drive [...]
Emotion versus marketing
March 21, 2008 By 4 Comments
I’m an emotional being. Very much so. If I wasn’t life would be so much easier. Today I wrote a post that was entirely based on what I thought was a logical / marketing approach to breaking out of a stereotype. Unfortunately my post was met by some with very emotional responses. Some were so [...]
Does Victoria's Secret need to change it's (business) model?
March 9, 2008 By 7 Comments
I always get a guilty little pleasure out of seeing a company loosing money because they’ve lost track of what their customer base is and how to reach out of them. A recent example of this is Victoria’s Secret (yes the lingerie company, who’s catalogue is a guilty little pleasure for many a man ) [...]
Web hosts and the Viral Nature of bad news
August 3, 2007 By 3 Comments
Andy Beard is thinking about moving his blog to a dedicated server. The move appears to have been put in motion by the recent experiences of Tricia and myself with regards to our treatment by our web hosts. (Vlad also pinged me today about his experiences with hosting from Yahoo!) Now before I go any further [...]
Bye Bye Blogsvertise
June 26, 2007 By 3 Comments
I’m deleting my account with Blogsvertise as soon as I’m finished writing this post. I’ve had three “offers” assigned to me since I joined up and I must say that they’ve been dreadful. Whoever assigns tasks to bloggers over there needs a serious head check and to do a little homework before hitting that “send” [...]
Does Twitter have built in Trust?
March 22, 2007 By 8 Comments
Andy thinks that Twitter is unethical for business use and therefore made his last business related Twitter post last night! AndyBeard I can’t find a way to use Twitter to comply with WOMMA so last business related update from me – full details here – http://tinyurl.com/29yr … Andy cites the following reasons: Twitter is thus being [...]
Put up or shut up!
February 27, 2007 By Leave a Comment
I’m getting damn sick of bullshit marketing hype. The past few days have been spent chatting with a number of marketing types (I’m almost ashamed I used to be one) that would have me believe the sun shines out of their companies a-hole! They’ve been trying (in vain) to convince me that their product will [...]
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