Building your referral network is central to the success of medical practices and many small businesses. In this podcast I discuss how not following and capturing referral data is one of the biggest missed opportunities and the simple solution to fixing this problem so that you can build the best referral network you can and maximize the impact it has on your business.
Reposting content online, whether it’s on Twitter,or any other social network, can be an awesome way to keep your followers engaged. It can bring attention to your brand from those whose content you’re reposting, and it can provide your audience with new content while you get your own content ready for sharing. Best of all it helps break the cycle of “me, me, me, product, product, product… sell, sell, sell…”, a cycle which is unfortunately all too common.
Reposting, sharing, retweeting can all be seen by your audience as an endorsement, so be careful what you repost. Don’t automate the process, and definitely read / watch / listen to everything you share or you could end up embarrassing yourself or your brand.
On the podcast we talk about a number of topics including how to improve computer science curricula at Universities so that we can turn out developers with real-world skills and ensure that people are studying the skills that they are most suited for.
We also talk about the differences and similarities between online and offline marketing, finding your marketing voice, being authentic, engaging your audience and building your network.
The podcast features musical tracks as well as the interview with yours truly. I’ve highlighted the sections where I appear on the playlist below if you want to skip straight to the interview.
Unfortunately the interview was cut short because I had to leave to deal with a client emergency and we weren’t able to take up the interview again, but Jess edited things so that the ending isn’t too abrupt.
00:00 Mic Break
00:21 Like a Lie – Copeland
04:42 A Real Hero – Electric Youth
09:03 Mic Break
09:47 Lay Your Wet Head Down – Emby Alexander
13:26 Interview w/ Paul pt. 1
25:40 POC – Filmstrip
28:29 MMS 1970s – Filmstrip
30:54 Interview w/ Paul pt. 2
41:21 Sun/Shadow – Holy Ghost Tent Revival
45:37 Mic Break
46:05 Windows Painted Shut – Jam Jars
50:16 Saplings – Jam Jars
Download “Biology of the Blog” mp3. 64.4 MB 54:24
This past weekend I had the pleasure of hanging out on Skype, being interviewed by Bill Rake of The ABCs Of Whatever Podcast.
For those of you not familiar with the their podcast – let’s just say that it’s fairly conservative with respect to the shows I’m normally involved in, but that proved a great opportunity to have a friendly discussion about Atheism, agnosticism and all things religion.
This audio I am posting here is from my backup recording and features just the interview without all the other segments of the show. The final audio posted by Bill has some weird echoing on his side that makes him incomprehensible at times but those problems do not exist in the version I am posting here.
Bill goes one-on-one with Paul O’Flaherty, the host of Nothing Serious Podcast. Paul is a “Level 7″ atheist (you gotta listen to find out what that means!), a great podcast host, a jovial Irishman, a new Dad, and a thoughtful guy. Bill tries to get to the heart of atheism and point out some areas where he and Paul disagree.
Download: MP3 (1:12:46 – 33.3 MB)
Between downtime and talk a new Phone,has been dominating the news today so gets a fair chunk of the focus of the show. Fortunately they’re not the only topic being discussed as we pay some attention to Tinypic, Nokia, Microsoft, StumbleUpon and Digg.
Post referenced during the show:
- Facebook Phone: All You Need To Know + New Details – GigaOM
- Facebook is not worth $33,000,000,000 – 37 Signals
- TheLikestream, Digg For Facebook “Likes” – TechCrunch
- Tinypic Restricts Photo Uploads To U.S., Users Up In Arms – TechCrunch
- The absolute best tech headline ever, and no, neither I nor MG wrote it – The Inquisitr
Enjoy the show 🙂