Can you have your cake and eat it? Can you really expect your sales staff to be consultative and deliver real value to your customers if you expect them to play a pure numbers game and practice transactional sales? It's not that transactional sales are a bad thing (I personally hate them - but that … Continue reading Consultative or Transactional Sales? Pick One!
I'm back on Twitter after having my account suspended for 4 days because I posted a picture of myself, masked and proudly displaying my vaccination card, after receiving my second Covid-19 shot. I don't have a screenshot of the post, but it looked identical to this one on Facebook: I had my account suspended until … Continue reading The Chilling Effect Of Poor Content Moderation – Looking At You Twitter
It's a debate almost as old as scrubs themselves: should scrubs be worn outside of the clinic? My take: perception is everything so, hell no! Marketing is essentially the art of persuasion. It is the art of influencing the perceptions of others so that they buy our product, recommend our practice, take the steps we … Continue reading Wearing Scrubs Outside Of The Clinic? A Marketer’s Perspective
I don't work from home. In this pandemic, I am required by my employer to be in offices 6 days a week. Yet I don't envy those who have the "luxury of working from home," because it's not a luxury. It's quite the opposite in fact. Let me make this a simple as I can. … Continue reading The Luxury Of Living At Work?
Spotted this earlier today, in the Outlook app on Android, while I was reconnecting my Facebook calendar to my Outlook calendar. It looks like you entered a slight misspelling of your email or username. We've corrected it for you, but ask that you re-enter your password for added security. I see this a potential security … Continue reading Facebook Is Correcting Username Misspellings on Login
Fear of failure, fear of what others may think, fear of being unable to do something. It affects all of us in different areas of life. It can lead to stagnation, not achieving anything from over-preparation, and leads to so much unnecessary stress and lost potential. You're not alone. It happens to me more than … Continue reading Fear Is The Mind Killer
Maybe it was just a glitch in my app, but this morning I received a notification on my Facebook App that Sara had commented on a post (why I got this notification I'm not sure, as I was not following the post) - only to click through and see that it was her own post, … Continue reading Facebook App Mis-Attributing Posts To Other Users?
I've been off the scene for quite a while in terms of content creation. In this video (vlog) I lay out the reasons why I've been so quiet, what I've been up to and what I plan to do about it. https://www.youtube.com/watch?v=XuRvGl6cS1U