Common sense would seem to tell me that the more I post the more readers I will have and the more I’ll be able to attract.
This may be true from a search engine perspective as the more material you have the more likely it is that somebody will click on something but what about retaining the attention of you subscribers.
Do more posts mean that they’ll visit more often or that they’re more likely to click through from their RSS reader and comments
Actually, too many post can have a detrimental effect on you subscriber base leading them to loose interest in your blog and ultimately unsubscribe.
I’ve been looking at my reading trends in Google Reader for the past 30 days and noticed that in general the more items were posted by a particular site the less likely it was that I would read them.
Here’s the stats for the top 40 most prolific posting sites that I’m subscribed to as well as the percentage of posts I actually read:
These percentages are obviously swayed by the fact that I will like some authors more than others and therefore read more of their posts. The same applies to news sources.
My own personal bias’s aside it remains fairly obvious that once you start to get above 9 or 10 posts a day I tend to switch off and not read your feed.
Some of this could be due to duplication as the high output sites listed here tend to be aggregated news sources and there is a high chance of duplicate posts which I tend not to read.
I find it rather interesting that I read only 5% of what Scoble posts to his link blog but 78% of what he actually blogs himself.
If you think that implies that I’m more interested in Scoble for his editorial commentary than anything else, you would be correct and the same can be said for many blogs that I read.
A quick look (no maths just intuition) shows that the sites posting up to 4 posts a manage to get me to read between 70 and 85% of their stuff, while those posting above 10 see a sharp decline.
2 to 4 posts a day seems to be the sweet spot for keeping my attention.
I wonder how my stats stack up against other Google Reader users?
Oh, here’s a little something for anybody who may be suffering from information overload 😉