I never would have thought it to be true, but Sara sent me a link tonight, where a study has concluded that slapping on a higher price makes wine taste better (PDF). A $90 wine was provided marked with its real price and again marked $10, while another was presented at its real price of $5 and also marked $45. The testers' brains showed more pleasure at the higher price than the lower one, even for the same wine, Rangel reports in this week's online edition of Proceedings of the National … [Read more...] about Breaking – Study shows that people are snobs!
Archives for January 2008
https://www.youtube.com/watch?v=SdzS2O3GYYI Random thoughts about Steve Rubels post about the "Lazysphere" and to Steven Hodson's reply post. Apologies for the poor audio quality. This was recorded on the 10th of January but I only got around to posting it tonight. Sorry for the delay. … [Read more...] about Vidcast – Lazysphere