We are all proponents of the art of self branding. We all practice it every single day, most of us without even realizing it.
We all makes choices everyday where the resulting outcome is a much an extension of our personality than any logical thought process.
We all have a basic need to define ourselves, our place in the world and our role within our various social circles.
We crave acceptance but also individuality and all our choices are ultimately guided by this.
Do you drink wine or beer? Buy Nike or Adidas trainers? Shop in bargain stores or stick to the big name stores or do you like to thrall the thrift shops in search of that something unique?
If you take the economic factor out of it, the choices that we make ultimately become a matter of personality and the image we wish to portray of ourselves.
Everything we do and say, purchase or visit, listen too, or consume is an extension of our inner urge to be what we want others to see us as.
Some of us are comfortable with ourselves, so these choices are easy and are an actual extension of ourselves.
For others, unfortunately, the quest to discover "themselves" is ongoing and those choices are ultimately an attempt to build the image we want others to see.
At the end of the day, it’s all a public portrayal of what we want our "inner me" to be perceived as.
In the end we are creating a brand, just like Apple, Microsoft, Ferrari, Skoda, Madonna or Coca Cola with the exception being that the product is you (or me).
This extends onto the internet as well.
Look at your blog.
What theme are you using, have you customized (or attempted to customize it), what avatars do you have, what color scheme are you using?
You get the point I’m trying to make here.
So, considering I was sitting here contemplating this very topic this morning (while asking folk on twitter what color shirt I should wear)I was surprised to see a post by Sara (a fellow Fuelmyblog writer who will be joining us at SOBCon08 in Chicago), which was provoked by a question she heard on the radio.
If you had to get a tattoo today that was one word or picture that would sum up your life or personality, what would it be?
Awesome question, right? It’s something that certainly requires a lot of thought.
To be honest with you guys, I’ve been thinking about this all morning and haven’t got a suitable single word to sum myself up.
I have come up with a word for how I see my future life – "rapture". I’ll leave you guys to figure out how that fits in on your own!
Yet defining myself now, I couldn’t come up with a word (I’ve been spending so long speaking Danish I think my English vocabulary is waning) so instead had to define myself by an image.
Ultimately I don’t think this image (which is the motif from my favorite tie) would ever make a good tattoo, but what can you do?
So, dear O’Flaherty readers, what is it that that best defines you as a person?