Blogging is x3 times bigger than porn. My ass!

It’s always fun comparing sizes, but this time it think this time the “Technorati State of the Blogosphere” may have popped one to many viagras.

I wasn’t even aware that the “State of the Blogosphere” had begun to be published until Sara pointed me to the TechCrunch article about it and immediately something jumped out at me like large silicon boobs at a swimming contest.

According to the SOTB (I’m not typing the whole damn thing anymore) the average blog generates $6000 dollars a year!

Yep you read that correct! $6000 dollars a year!!!

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs.

Um, er WTF? What the hell am I missing here.

Who the feck did they survey? Were these people all lying?

Lets do some simple math here.

If the mean annual revenue per blog is $6000 dollars a year, and 7.4 million blogs posted within the last 120 days.

7,400,000 blogs X $6000 dollars = $44400000000

Um yeah, like really. We’re supposed to believe that blogging is worth $44.4 Billion dollars a year?

Okay, maybe I’m being overly dramatic.

Lets look at the figures from the point of view of blogs which have posted in the past 7 days to avoid the risk of any potential dead blogs.

1,500,000 blogs X $6000 dollars = $9000000000

That’s a staggering 9 billion dollars a year which would imply that the blogging industry is 3 times bigger than the one handed brigade porn industry.

For some reason I don’t quite believe this. So, with your help dear readers, Sara and I would like to get to the bottom of this and get an accurate reflection of what you guys actually earn from your blogs on a yearly basis.

So, if you would be so kind, please fill out the poll below, and we’ll post the results on Wednesday the 1st of October.

16 thoughts on “Blogging is x3 times bigger than porn. My ass!”

  1. haha! Bigger than porn, I think not. But…there ARE many people who blog *cough*mommybloggers*cough* that would never EVER look at porn.

    Too busy saying it’s immoral and all that. Of course I think you’d have to research it to know for sure, but, well…you get my point LOL

    Like

  2. @jennydecki: There’s a whole discussion about what is and isn’t immoral waiting to happen isn’t there. ROFL. Well I won’t be the one to start that 🙂

    Thanks for dropping by again, it’s been a while since I’ve seen you around here 🙂

    Like

  3. LMAO. I think you are right on the money about these so called “stats”. Someone’s wishful thinking must be skewing the data.

    It is a well known fact that most blogs don’t make squat! And most likely this mean number was bloated by the very few high end bloggers making $100k+, this would enlarge the average greatly.

    Like

  4. There is no bigger earner than porn, and unfortunately there wont be for sure in early future. Simply, that is most searched topic on internet, and if we count number of blogs/sites that publish those immoral things, then difference would be very obvious.

    Like

  5. I know of blogs that get 7000 unique visitors a day and still don’t make any money. To me that is a lot of traffic. So monetizing a blog is a very unpredictable game.

    Sean.

    Like

  6. hang on guys… $6000 a year is nothing really. That’s only $16.50 per day. And the article does state that the majority of those they surveyed were serious enough about making money with their blogs to have invested nearly $2k on average per year into their blog.

    Most bloggers blog because they love to share what they know and help others… Most of the porn industry wouldn’t hesitate to expose your kids to porn in the hope of getting them addicted, It is all about the money to them… When was the last time you were spammed by a blogger…?

    Like

  7. @T J @ Best Acne Treatments: $6000 dollars a year is a heck of a lot for people who don’t have it.

    As for your statement about “Most of the porn industry wouldn’t hesitate to expose your kids to porn in the hope of getting them addicted” – What planet are you living on? Do you know these people personally? How can you make that judgment!

    I happen to know at least one webmaster who runs adult sites, and no adult sites, and would NEVER expose his kids, or anyone else’s kids to porn.

    And as for your question about when was the last time I was spammed by a blogger? Can’t quite answer that.. however I can say when the last time I was spammed by you! Yes, I did remove the URL you used to leave your comment!

    Like

  8. @ Paul – I guess you have never opened up an email with your kids playing in the same room only to have an upskirt shot of Britney wearing no knickers getting out of a limosine or an image of Britney giving some guy a BJ or something similar and had to quickly shut it down hoping that your kids didn’t see it. What did I do that caused these people to send me these graphic porn related emails? I had a business website up with an email address attached to it.

    As for me spamming your website.
    I’m sorry…
    I thought the little textbox with the word ‘website’ next to it was designed for me to place my URL in (notice I didn’t make the same mistake this time).

    I am from earth Paul… the little planet where the porn industry is renowned worldwide for spamming innocent inboxes.

    How many porn related comments do you flag as spam on this website paul? Do the links lead to graphic content that you wouldn’t want your kids to see?

    Like

  9. @T J @ Best Acne Treatments: The only person responsible for what your children see on your computer screen is you.

    You opened the unsolicited email. You! Not anybody else. Nobody forced you to.

    As a website owner I can assume that you know the dangers of opening unsolicited email, yet you choose to do so.

    So either you choose to expose your kids to this stuff, or you are a sheep who blindly clicks on anything that appears in his inbox.

    Get yourself a spam filter or move to a service with a good one (gmail does a good job) and stop blaming others for your actions.

    Like

  10. I have voted and await the results of your survey. I too find it totally irresponsible that figures like this can be thrown around without proper checking.

    Like

  11. What a goofball! Is that a full time blogger who earns $6,000 – then they need a new job. It’s only $3 an hour!

    Like

Comments are closed.