I am currently an administrator for a number of Facebook fan pages and have been getting increasingly frustrated with the fact that I can’t reply on the page wall as myself.
Anytime a fan leaves a comment, or posts something and an administrator wishes to leave a comment, there is no way to distinguish one admin from another because all posts appear as being from the page.
What makes this situation even more annoying is that people have been complaining about it for a long time.
It’s not as if it would be particularly difficult for Facebook to make this possible, to give authors the choice of posting as themselves or the admin, or even have them “log in” to the pages they administer in order to work as the admin.
The only other workaround I can think of is to create multiple Facebook accounts, but that defeats the purpose of you having pages (and may even be against Facebooks TOS – will have to look that up).
This is very simple functionality that would actually start to make Facebook pages useful, rather than being glorified bull horns for spewing content at loyal fans.
Yet, as I said above, people have been asking for this fix since March of 2009 and Facebook don’t appear to be listening or care, so I guess I won’t hold my breath on this one.