The Higton Bros may have hit an uncomfortable nail squarely on the head with this video about the reality behind the status updates of our friends and those we follow online.
Facebook can be depressing because everyone else’s lives are better than yours… But are they really?
The video hasn’t lost any of its relevance in the 6 months it has taken to come to my attention (hat-tip to Fast Company) and should serve as a stark reminder that many people who suffer from social anxiety (which I guess we all do in some form or another, except the most confident of us) are not only dealing with FOMO (fear of missing out syndrome) but with social pressure to be as interesting as everyone else.
It’s a reminder to all of us to take everything we see online from the happiest status update, to the most blistering outrage, with a healthy pinch of salt. It should also bring to the surface the necessity of reaching out to people “in the real world” and finding out what is actually going on before relying on oft ambiguous social updates.
Finally, it’s a stark reminder that if you really want to have awesome stuff to post online – you need to get off your ass and do stuff!