Announcing – Affordable Medical Imaging For Everyone

Veritas Diagnostic ServicesThe eagle-eyed among you, or those who follow me on Facebook or @pauloflaherty will have noticed a few mentions of my latest venture – Veritas Diagnostic Services, LLC, where we aim to address a hole in the healthcare market by making medical imaging affordable to everyone regardless of their insurance status or deductible.

The idea for the venture came out of discussions with my friend and business partner, renowned neurosurgeon, Dr. Juan Ronderos of Pinnacle Brain & Spine Center and the Watson Neuroscience Foundation.

I go into detail about our motivation on the VDS blog, however the core idea is this:

When Dr. Ronderos and I first started discussing the gaps in the availability of medical imaging it was immediately apparent to us that the need for accessible and affordable imaging was about more than just physical health and diagnosing existing conditions, it’s about the mental well-being of the patient, too.

Being worried, upset or in pain has a demonstrable negative effect, and not just to you. No matter how you try to disguise it, the effects on your own well-being and attitude have knock-on effects on everyone around you, most notably those you love the most.

We want to remove that worry. Everyone deserves peace of mind, and everyone deserves to enjoy life and time with their loved ones without that nagging “what if” bringing them down.

To that end we have negotiated with imaging centers to bring the price of MRI (Magnetic Resonance Imaging) and CT (Computed Tomography) scans to affordable levels and made the process of ordering one as painless as possible. All you have to do is take a photo of your referral, upload it via our website, answer a few questions about your referral, await a phone call and turn up for your appointment. You can literally order your MRI or CT within 5 minutes of your doctor or chiropractor handing you your referral. You don’t even have to leave their office, you can do it right there on your phone.

Soon we will be making even more services available, such as X-ray, which will be coming online in the next few weeks.

I am really proud and excited about Veritas Diagnostic Services. Of all the projects I’ve been involved in over the years, from social networks to publishing humor sites, this is the one with the highest potential to actually make peoples lives better.

To that end I ask that you “Like” the Facebook page for Veritas Diagnostic Services, follow us @VeritasServ, and share the word with your friends by clicking this Twitter or this Facebook link.

Thank you.

2 thoughts on “Announcing – Affordable Medical Imaging For Everyone

  1. Just to clarify, is this service for consumers or primary care offices sending consumers on referrals, or both possible within the system?

    Are Insurance Carriers cross checked/confirmed/billable, or are consumers paying up front?


    1. Hi John,

      Veritas Diagnostic Services is for both consumers and primary care offices. As long as the consumer has a proper referral (required under federal law) from a Doctor, Chiropractor or other qualifying healthcare professional then they are good to go.

      As for insurance carriers, we don’t deal with them at all. Consumers are paying upfront as these are the prices we have negotiated directly with the imaging centers. Typically insurance carriers would be charged a lot more automatically raising the price. This service is aimed at people who may not have insurance or who’s insurance premiums would require them to pay substantially more out of pocket before their coverage kicks in.


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