I had a very pleasant conversation with a someone who is stepping into the role of social media marketer at a small business that currently engages in almost no online marketing.
While I believe she will do very well in the position, she asked one poignant question that always comes up with clients new to social media marketing: “What if I make a mistake?”
The short answer is that it’s okay to make mistakes. Treat every mistake as a learning opportunity.
Thankfully I recorded a video about just that topic on my way to the office this morning.