Welcome to My New Business Consulting Blog

Wearing Scrubs Outside Of The Clinic? A Marketer’s Perspective

It’s a debate almost as old as scrubs themselves: should scrubs be worn outside of the clinic? My take: perception is everything so, hell no! Marketing is essentially the art of persuasion. It is the art of influencing the perceptions of others so that they buy our product, recommend our practice, take the steps we […]

The Luxury OF Working From Home

The Luxury Of Living At Work?

I don’t work from home. In this pandemic, I am required by my employer to be in offices 6 days a week. Yet I don’t envy those who have the “luxury of working from home,” because it’s not a luxury. It’s quite the opposite in fact. Let me make this a simple as I can. […]

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