Email is seen by many as outdated, and more of a pain than it’s worth. In this episode of the Drive-By Marketing Podcast, I explain why email marketing is not only “not dead” but is absolutely critical to your marketing efforts.
Building your referral network is central to the success of medical practices and many small businesses. In this podcast I discuss how not following and capturing referral data is one of the biggest missed opportunities and the simple solution to fixing this problem so that you can build the best referral network you can and maximize the impact it has on your business.
Social Media Management tools are a great way to organize all of your networks under one roof and post content to multiple places without getting overwhelmed. In this podcast I talk briefly about two of my favorite time-saving tools, some of the core differences between them and why I prefer Hootsuite over Buffer.
I’ve had a lot of people tell me that they don’t have time for content marketing. In this podcast I explain why “not having time” is simply an excuse that puts you at a competitive disadvantage and why you must be actively engaged in content marketing for your small business to grow.
In this podcast I address deleting negative reviews and comments about your company / product / service from review sites, Facebook pages and other locations.
I mention the reasons why you shouldn’t delete negative reviews, which include:
- How it makes your profile looks fake or fixed, as if you were trying to game the system.
- The missed opportunity to build dialogue and trust with your customers or community
- The missed opportunity to learn from these reviews and improve your product or service.
If you have questions, comments or things that you’d like me to discuss of future episodes please leave me a message in the comments below.
“Why should we bother with social media marketing? We have a website and most of our business comes from Word of Mouth. We’re actually a profitable and very successful local company. Isn’t this just another expense?”
I hear questions like that a lot, and it’s easy to empathize with small business owners who can see social media as just another drain on their already tight time and financial resources.
In the video and audio below I cover 5 reasons why you’re small business needs to be engaged on social media.
Here’s the TL;DR (Too Long Didn’t Read) version for those of you can’t watch or listen right now:
- You don’t really have a choice. Your competition is online an engaging your customers because that’s where your customers are!
- By interacting with your customers online you increase customer loyalty and brand recognition, with added benefit of providing a better customer experience.
- You can find out what your customers want and use that information to provide a better product or service.
- Every post on social media is an opportunity for another sale or conversion, and social media has higher lead-to-close rates that outbound marketing.
- Decreased Marketing Costs. For as little as 1 hour a day and very little cost you can significantly increase your traffic and as a result, conversions.
- It’s great for your Search Engine Rankings (SEO).
Honestly, it’s not a matter if you should be engaged in social media marketing, it’s only about how well you commit to doing it.
Reposting content online, whether it’s on Twitter, Facebook or any other social network, can be an awesome way to keep your followers engaged. It can bring attention to your brand from those whose content you’re reposting, and it can provide your audience with new content while you get your own content ready for sharing. Best of all it helps break the cycle of “me, me, me, product, product, product… sell, sell, sell…”, a cycle which is unfortunately all too common.
Reposting, sharing, retweeting can all be seen by your audience as an endorsement, so be careful what you repost. Don’t automate the process, and definitely read / watch / listen to everything you share or you could end up embarrassing yourself or your brand.