I may be showing my age by making a reference to Field of Dreams, but I’m amazed by how many people still believe that if you simply build a product or offer a service then your work is done and the money should just start rolling in.
Building your product, recording your podcast or starting your service is only half the battle. As I explain in this clip from an interview I did with Steven Hodson for his live stream, the important work, the work that actually makes a difference to your bottom line doesn’t begin until after you’ve done the creative part.
It’s only after you’ve built the next big thing, created your masterpiece or pulled off that insane trick shot, that the real work begins. In a world increasingly flooded with noise, all of which is competing for your attention, you simply won’t get discovered if you rely on luck.
If a tree falls in a forest and no one is around to hear it, does it make a sound?”
When building your audience or brand you need to be where your customers are if you want to reach them, but limiting yourself to just one network imposes unnecessary limits on your growth.
I addressed this very topic on Cranky Gamers with Steven Hodson a couple of weeks ago. We were discussing how Twitch streamers can use social media to grow their streams when the following statement was thrown out in the chatroom:
Facebook is useless to Twitch streamers except for a central page to go for a schedule. Twitch is it’s own social network.
While the advice given is targeted at Twitch streamers, it holds true for anybody trying to build an audience or brand of any kind.
On the podcast we talk about a number of topics including how to improve computer science curricula at Universities so that we can turn out developers with real-world skills and ensure that people are studying the skills that they are most suited for.
We also talk about the differences and similarities between online and offline marketing, finding your marketing voice, being authentic, engaging your audience and building your network.
The podcast features musical tracks as well as the interview with yours truly. I’ve highlighted the sections where I appear on the playlist below if you want to skip straight to the interview.
Unfortunately the interview was cut short because I had to leave to deal with a client emergency and we weren’t able to take up the interview again, but Jess edited things so that the ending isn’t too abrupt.
00:00 Mic Break
00:21 Like a Lie – Copeland
04:42 A Real Hero – Electric Youth
09:03 Mic Break
09:47 Lay Your Wet Head Down – Emby Alexander 13:26 Interview w/ Paul pt. 1
25:40 POC – Filmstrip
28:29 MMS 1970s – Filmstrip 30:54 Interview w/ Paul pt. 2
41:21 Sun/Shadow – Holy Ghost Tent Revival
45:37 Mic Break
46:05 Windows Painted Shut – Jam Jars
50:16 Saplings – Jam Jars
This past weekend I had the pleasure of hanging out on Skype, being interviewed by Bill Rake of The ABCs Of Whatever Podcast.
For those of you not familiar with the their podcast – let’s just say that it’s fairly conservative with respect to the shows I’m normally involved in, but that proved a great opportunity to have a friendly discussion about Atheism, agnosticism and all things religion.
This audio I am posting here is from my backup recording and features just the interview without all the other segments of the show. The final audio posted by Bill has some weird echoing on his side that makes him incomprehensible at times but those problems do not exist in the version I am posting here.
Bill goes one-on-one with Paul O’Flaherty, the host of Nothing Serious Podcast. Paul is a “Level 7″ atheist (you gotta listen to find out what that means!), a great podcast host, a jovial Irishman, a new Dad, and a thoughtful guy. Bill tries to get to the heart of atheism and point out some areas where he and Paul disagree.