Nobody knows your small business like you do. Nobody knows your customers like you do. Unless you've got deep pockets to hire the best talent it's almost impossible to get a surrogate to speak on your behalf with your knowledge, passion, and insight into your small business and your customers. Sure you can use an … Continue reading The Case Against Having An Agency Manage Your Social Media
Video on the internet is huge! Messaging is huge too (and bots inside messaging platforms). It doesn't take a rocket scientist to realize that messaging and native sharing within the YouTube app is only going to mean more video views for those investing in the platform. The sharing model within the YouTube app is broken. The … Continue reading Messaging Inside The YouTube App Will Be Huge!
Spare a thought for the humble asterisk (*). It has so many uses, yet none as reviled as its use in marketing. Every time you see one you know that there are special terms and conditions that apply, and that things just aren't what the seem Unlimited* is never the same as truly unlimited. Free* … Continue reading The Asterisk – The Enemy Of Honesty
If you're not using an address scrubbing service when you send direct mail campaigns then you are probably costing yourself a lot of money. If you look at the banner image on this post you'll see the 12 pieces of mail that came to my office today. They all came from a single campaign direct mail … Continue reading Save Money – Use An Address Scrubbing Service With Your Direct Mail Campaigns
It goes without saying that the holidays are one of, if not the most profitable times for retailers, but they are especially important those with physical stores. It follows that those businesses such as malls, that make their money from renting space to retailers would do everything in their power to properly notify the public … Continue reading It’s The Holiday Season But Nobody Needs To Know Your Opening Hours
Email is seen by many as outdated, and more of a pain than it's worth. In this episode of the Drive-By Marketing Podcast, I explain why email marketing is not only "not dead" but is absolutely critical to your marketing efforts. https://www.youtube.com/watch?v=TprBEx1NuSU
Building your referral network is central to the success of medical practices and many small businesses. In this podcast I discuss how not following and capturing referral data is one of the biggest missed opportunities and the simple solution to fixing this problem so that you can build the best referral network you can and maximize … Continue reading Missed Opportunity When Building Referral Networks – Drive-By Marketing
Social Media Management tools are a great way to organize all of your networks under one roof and post content to multiple places without getting overwhelmed. In this podcast I talk briefly about two of my favorite time-saving tools, some of the core differences between them and why I prefer Hootsuite over Buffer. https://www.youtube.com/watch?v=s18RZPBbvg8