When building your audience or brand you need to be where your customers are if you want to reach them, but limiting yourself to just one network imposes unnecessary limits on your growth. I addressed this very topic on Cranky Gamers with Steven Hodson a couple of weeks ago. We were discussing how Twitch streamers can use social … Continue reading Why Streamers Can’t Rely On Twitch Alone To Build An Audience
Facebook Tests Page Layout That Proves The Future Is Video
Facebook has made a huge investment in their video platform and yesterday I noticed some tests to the layout of pages which would indicate that Facebook expects publishers and businesses to get onboard in a big way (which you really should be, BTW). By making the video and photos sections of pages front and center … Continue reading Facebook Tests Page Layout That Proves The Future Is Video
WP-Sweep – You Simply Need To Use It On Your WordPress Install
Over the years my WordPress database had become bloated - very bloated. Despite using WP-Optimize to keep the database in check, 12 years of content, many host migrations and export/import cycles had caused my database to balloon to a massive 98.6 MB in size. Needless to say, this caused more than a few issues when … Continue reading WP-Sweep – You Simply Need To Use It On Your WordPress Install
Work On, Not In Your Business
A huge mistake I've made is thinking that I can handle everything myself. If I don't know it, I'll learn it. It's an approach that certainly gets things done but it is not in any way efficient. In fact, it's about as far from efficient as you can get and in many ways it can … Continue reading Work On, Not In Your Business
Every Castle Is Built On Strong Foundations
Castles stand strong for hundreds of years, and even when they fall or are destroyed the foundations remain. I took this image while playing in the park with my son. Watching Malcolm intently collect and build his small pile of stones ("baby boulders" as he calls them) evoked a memory of working with my grandfather … Continue reading Every Castle Is Built On Strong Foundations
What’s Your Message?
If you can't clearly define your message, your goal or your product how can you expect buy-in from a client, customer, investor or anybody else for that matter? Update: June 30th, 2017 - Google Spaces has shut down since I wrote this post, I guess highlighting the problem with not having a defined purpose or message. The … Continue reading What’s Your Message?
It’s Better To Make Marketing Mistakes Than Not Try At All
I had a very pleasant conversation with a someone who is stepping into the role of social media marketer at a small business that currently engages in almost no online marketing. While I believe she will do very well in the position, she asked one poignant question that always comes up with clients new to social media … Continue reading It’s Better To Make Marketing Mistakes Than Not Try At All
The Case Against Having An Agency Manage Your Social Media
Nobody knows your small business like you do. Nobody knows your customers like you do. Unless you've got deep pockets to hire the best talent it's almost impossible to get a surrogate to speak on your behalf with your knowledge, passion, and insight into your small business and your customers. Sure you can use an … Continue reading The Case Against Having An Agency Manage Your Social Media