Missed Opportunity When Building Referral Networks – Drive-By Marketing

Building your referral network is central to the success of medical practices and many small businesses. In this podcast I discuss how not following and capturing referral data is one of the biggest missed opportunities and the simple solution to fixing this problem so that you can build the best referral network you can and maximize the impact it has on your business.

Save Time With Social Media Management Tools – Drive-By Marketing

Social Media Management tools are a great way to organize all of your networks under one roof and post content to multiple places without getting overwhelmed. In this podcast I talk briefly about two of my favorite time-saving tools, some of the core differences between them and why I prefer Hootsuite over Buffer.

I Don’t Have Time For Content Marketing – Drive-By Marketing

I’ve had a lot of people tell me that they don’t have time for content marketing. In this podcast I explain why “not having time” is simply an excuse that puts you at a competitive disadvantage and why you must be actively engaged in content marketing for your small business to grow.

Blind Reposting – Drive-By Marketing Rant

Reposting content online, whether it’s on Twitter, Facebook or any other social network, can be an awesome way to keep your followers engaged. It can bring attention to your brand from those whose content you’re reposting, and it can provide your audience with new content while you get your own content ready for sharing. Best of all it helps break the cycle of “me, me, me, product, product, product… sell, sell, sell…”, a cycle which is unfortunately all too common.

Reposting, sharing, retweeting can all be seen by your audience as an endorsement, so be careful what you repost. Don’t automate the process, and definitely read / watch / listen to everything you share or you could end up embarrassing yourself or your brand.

In the video / audio below I give an example of how I encountered this over the past week.