Going down? Things get tasty on this week's Nothing Serious as we discuss failed Burger King commercials, McDonald's trips, proving the existence of ghosts, going downtown at that time of the month, and when a bloke's little head decides to exercise its own mind. Grab an order of fries, load up on the ketchup and enjoy the show! Stories mentioned in episode 107 of Nothing Serious Podcast include: Don’t run commercials designed to trigger smart assistants 8-year-old learns to drive on … [Read more...] about Is That Ketchup On Your Face? – Nothing Serious Podcast #107
I may be showing my age by making a reference to Field of Dreams, but I'm amazed by how many people still believe that if you simply build a product or offer a service then your work is done and the money should just start rolling in. Building your product, recording your podcast or starting your service is only half the battle. As I explain in this clip from an interview I did with Steven Hodson for his live stream, the important work, the work that actually makes a difference to your bottom … [Read more...] about Building Your Product Is Only Half The Battle – Why The Voices In Kevin Costners Head Were Wrong
If you can't clearly define your message, your goal or your product how can you expect buy-in from a client, customer, investor or anybody else for that matter? Update: June 30th, 2017 - Google Spaces has shut down since I wrote this post, I guess highlighting the problem with not having a defined purpose or message. The launch of Google Spaces struck me today as a prime example of a product with a lot of potential but without the clear usage scenario guidance required to have heavy … [Read more...] about What’s Your Message?