It doesn’t matter who you are, we all feel the need to be part of a group, part of a collective which we can identify ourselves with. It gives us a sense of purpose, a sense of belonging and direction.
In the blogging world, this is a great thing. Groups create influence and help drive recognition and traffic, however, it all goes to hell in a hand basket when that group gets infiltrated by marketers.
That’s what has been happening with mommy bloggers recently and they’ve been having a rather public crisis of faith as they attempt to define what a mommy blogger is.
One wonders what would happen if the marketing world instituted an extended “Blogger Blackout” in return — no samples, no giveaways, no coupons, no trips. And readers would then keep going to those blogs because … ?
Kind of shines a light on what the PR world really thinks of bloggers, right?
Mommy bloggers are facing this issue because some of them appear to feel the need to, as Maria from Mommy Melee puts it, “lump together every blogger with a vagina and a child”.
Are you female, do you have kids? Then you’re a mommy blogger!
It’s as bad as being a Roman Catholic! No choice is given, they take you as soon as you’re warm.
As I see it from the outside, the mommy sphere consists of two distinct types of blogger (and those who straddle the fence of course), the actual mommy bloggers who talk about their kids, their lives, their experiences plus anything else that interests them and then you have those who use their blogs as a marketing tool to shill products and services to other mommy bloggers.
Now before I go any further, let me make it clear that I know plenty of women who are mothers and do not identify themselves as mommy bloggers. They are not being talked about here. I’m only talking about those who identify themselves as such, not those who are identified as such by the defensive and needy mob.
I have no problem with monetizing your blog. I attempt to monetize this one.
I have no problems with mom bloggers doing product reviews and giveaway’s.
What I do have a problem with is identity.
Once the focus of your blog stops being your own content and your own ideas you stop being a mommy/tech/sports blogger.
When posts that are your own exclusive content start becoming filler posts between the next marketing article, review or giveaway, you stop being a blogger.
When the sidebars and content of your blog contain more adverts than the personals section of a cheap tabloid rag, then you stop being a blogger.
Do you know what it is you become? You become a marketer! If driving products and profit is your primary goal with your blog, then you are a marketer.
I would suspect that the most ardent voices within the “mommysphere”, fighting to say that blogs full of product reviews are acceptable as mommy blogs are those who have transcended blogging into marketing.
They know that by being identified as mommy bloggers companies will give them more products to hawk and by being a so called mommy blogger they have a built n market.
Remove the mommy blogger association and all they’re left with is a blog that would otherwise be considered a splog – a spam blog.
The “mommysphere” has split into two groups – the mommy bloggers and the “mommy marketers” and the sooner it realizes that, the better off it will be.