I Botched My Email Newsletter

Subscribe to Insights

So that you don’t have to…

There’s a hundred excuses I could make but the only truth that matters is that my lack of attention to my RSS driven email newsletter has resulted in the last few emails not being delivered – Oh the perils of automation!

Somewhere along the line some dodgy characters got introduced into a post (all hail copy & paste quoting) which failed to validate, so MailChimp failed to send and pretty much every RSS reader failed to pull my posts. Needless to say emails didn’t go out, I now feel like an ass, but at least I’ve learned a valuable lesson about trusting too much in automation – or at least about the merits of checking on said automation periodically to ensure that it’s working.

Every cock-up is an opportunity and this one is no different. Instead of sending you guys new posts every time they are published (although you can still get them that way if you want) I’m switching to a weekly format where I’ll not only send you links to what I’ve written in the past week but add some commentary about and highlight other cool marketing / podcasting / consulting / valuable content, tools and stuff from around the web. The point being to give as much value to my beloved newsletter subscribers (that would be you) as possible.

I want this newsletter to be a dialogue and not a megaphone, so feel free to hit the reply button  and tell me where you agree, disagree and just how awesome it all is…

Before I round out this post by asking you to subscribe to, let me just say a great big “Thank you” to everyone who is currently subscribing to the newsletter. I’m touched that you take a bit of time out of your week to read my stuff and I hope I continue to make it valuable and entertaining for you.

You guys are the best…

Subscribe to “Insights” to get more technology and marketing insights delivered to your inbox!

To Unsubscribe Or To Unsubscribe?

Electronic Email Spam I received an email yesterday asking to be unsubscribed from the double opt-in daily newsletter which goes out from this site.

Now, despite the, as stated, double opt-in nature of signing up for a newsletter with Feedburner, what confused me about this email was that the sender was afraid of using the “Unsubscribe now” link at the bottom of the email for fear it would verify existence of their email to a spammer.

I don't believe I ever subscribed to this newsletter.  Someone at your end must have decided to include me in your mailing list, without reference to me.  Usually it is not a good idea to click the "unsubscribe" link on this sort of spam -- it simply confirms one's existence to the spammers

Yet, they were completely content to hit the reply button and send an email asking to be unsubscribed directly to the email address which the newsletter originated from.

I for one am not afraid to use “Unsubscribe” links on email newsletters as I keep track of the newsletters and sites to which I subscribe and am sure that what I am clicking on is legit. Well, legitimate enough for me to have signed up in the first place.

If I receive a newsletter from a source I did not signup for, I simply sentence it to live forever in my spam folder and ignore it.

Experience shows that most people don’t keep track of what they’ve subscribed to and if they don’t remembered signing up for a legitimate newsletter ,or simply don’t want to receive it any more, they don’t bother emailing to be unsubscribed or clicking the unsubscribe link. They simply hit the “mark as spam” button and forget about it.

This behavior makes me wonder 3 things:

  1. What percentage of spam is actually legitimate email that people have forgotten they’ve subscribed to?
  2. How badly this “false positive” spam pollutes the spam filters used by ISP’s and email providers?
  3. Whether there is another way to handle to issue of ensuring that real email and newsletters are not marked as spam?

Finally I wondering what you do when you no longer wish to receive a newsletter you’ve subscribed to?  I’ve added a poll to the comments section so that you can have your say.

Those of you reading this in an aggregator or in the newsletter, will have to click through to have your say.