Wearing Scrubs Outside Of The Clinic? A Marketer’s Perspective

It's a debate almost as old as scrubs themselves: should scrubs be worn outside of the clinic? My take: perception is everything so, hell no! Marketing is essentially the art of persuasion. It is the art of influencing the perceptions of others so that they buy our product, recommend our practice, take the steps we … Continue reading Wearing Scrubs Outside Of The Clinic? A Marketer’s Perspective

Emotion Versus Marketing

I'm an emotional being. Very much so. If I wasn't life would be so much easier. Today I wrote a post that was entirely based on what I thought was a logical / marketing approach to breaking out of a stereotype. Unfortunately my post was met by some with very emotional responses. Some were so … Continue reading Emotion Versus Marketing

Breaking – Study Shows That People Are Snobs!

I never would have thought it to be true, but Sara sent me a link tonight, where a study has concluded that slapping on a higher price makes wine taste better (PDF). A $90 wine was provided marked with its real price and again marked $10, while another was presented at its real price of $5 … Continue reading Breaking – Study Shows That People Are Snobs!