To Unsubscribe Or To Unsubscribe?

Electronic Email Spam I received an email yesterday asking to be unsubscribed from the double opt-in daily newsletter which goes out from this site.

Now, despite the, as stated, double opt-in nature of signing up for a newsletter with Feedburner, what confused me about this email was that the sender was afraid of using the “Unsubscribe now” link at the bottom of the email for fear it would verify existence of their email to a spammer.

I don't believe I ever subscribed to this newsletter.  Someone at your end must have decided to include me in your mailing list, without reference to me.  Usually it is not a good idea to click the "unsubscribe" link on this sort of spam -- it simply confirms one's existence to the spammers

Yet, they were completely content to hit the reply button and send an email asking to be unsubscribed directly to the email address which the newsletter originated from.

I for one am not afraid to use “Unsubscribe” links on email newsletters as I keep track of the newsletters and sites to which I subscribe and am sure that what I am clicking on is legit. Well, legitimate enough for me to have signed up in the first place.

If I receive a newsletter from a source I did not signup for, I simply sentence it to live forever in my spam folder and ignore it.

Experience shows that most people don’t keep track of what they’ve subscribed to and if they don’t remembered signing up for a legitimate newsletter ,or simply don’t want to receive it any more, they don’t bother emailing to be unsubscribed or clicking the unsubscribe link. They simply hit the “mark as spam” button and forget about it.

This behavior makes me wonder 3 things:

  1. What percentage of spam is actually legitimate email that people have forgotten they’ve subscribed to?
  2. How badly this “false positive” spam pollutes the spam filters used by ISP’s and email providers?
  3. Whether there is another way to handle to issue of ensuring that real email and newsletters are not marked as spam?

Finally I wondering what you do when you no longer wish to receive a newsletter you’ve subscribed to?  I’ve added a poll to the comments section so that you can have your say.

Those of you reading this in an aggregator or in the newsletter, will have to click through to have your say.

O’Flaherty Episode #21 – Show me the money!

Show me the money!

Recorded on my cell phone, I talk about how Technorati has become irrelevant, how much money the average blogger makes their blog, opening unsolicited emails and finally naming and shaming companies which use human spammers.


Download Podcast MP3: O’Flaherty #21 – Show me the money! 3.3 Mb 0:14:09

Blogging is x3 times bigger than porn. My ass!

It’s always fun comparing sizes, but this time it think this time the “Technorati State of the Blogosphere” may have popped one to many viagras.

I wasn’t even aware that the “State of the Blogosphere” had begun to be published until Sara pointed me to the TechCrunch article about it and immediately something jumped out at me like large silicon boobs at a swimming contest.

According to the SOTB (I’m not typing the whole damn thing anymore) the average blog generates $6000 dollars a year!

Yep you read that correct! $6000 dollars a year!!!

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs.

Um, er WTF? What the hell am I missing here.

Who the feck did they survey? Were these people all lying?

Lets do some simple math here.

If the mean annual revenue per blog is $6000 dollars a year, and 7.4 million blogs posted within the last 120 days.

7,400,000 blogs X $6000 dollars = $44400000000

Um yeah, like really. We’re supposed to believe that blogging is worth $44.4 Billion dollars a year?

Okay, maybe I’m being overly dramatic.

Lets look at the figures from the point of view of blogs which have posted in the past 7 days to avoid the risk of any potential dead blogs.

1,500,000 blogs X $6000 dollars = $9000000000

That’s a staggering 9 billion dollars a year which would imply that the blogging industry is 3 times bigger than the one handed brigade porn industry.

For some reason I don’t quite believe this. So, with your help dear readers, Sara and I would like to get to the bottom of this and get an accurate reflection of what you guys actually earn from your blogs on a yearly basis.

So, if you would be so kind, please fill out the poll below, and we’ll post the results on Wednesday the 1st of October.