Can you have your cake and eat it? Can you really expect your sales staff to be consultative and deliver real value to your customers if you expect them to play a pure numbers game and practice transactional sales? It's not that transactional sales are a bad thing (I personally hate them - but that … Continue reading Consultative or Transactional Sales? Pick One!
If you sell anything, especially in the online advertising space, read the following and learn from it. Never make the mistakes this girl made, not even once! A few weeks ago I had a woman representing a local TV news station call trying to sell my client advertising on their website. When I used the … Continue reading An Exercise In How Not To Sell Online Advertising Space