The buzz has left blogging. Wah wah, f’n wah…

Nick Carr asks “Who killed the blogoshpere?“. In an excellently constructed piece he laments the blogosphere and compares it to Ham Radio‘s which, oddly enough, while once being the domain of the über geek back in the day, still have over 3 million registered operational users, which is double what Technorati believe is the current number of active blogs.

Nicks piece was obviously spurred by a piece on The Economist, “Oh, grow up : Blogging is no longer what it was, because it has entered the mainstream“.

The piece in question was very obviously written by somebody who doesn’t know his (or her) arse from his elbow and probably couldn’t find either in a dark room with both hands and a flash light.

Why do I claim this? Well all you have to do is read the piece! Once you see a statement such as:

Twitter messages, usually sent from mobile phones, are fewer than 140 characters long and answer the question “What are you doing?”

The emphasis is mine! Yeah, obviously what we are dealing with here is someone who vaguely keeps abreast of social media happenings but has no  “real” experience of the tools they are talking about.

Not to mention the fact that they rate Jason Calacanis’s departure from the blogosphere for his email list as a major occurrence.

Don’t get me wrong, I have the deepest respect for Jason, even if he is the man I love to hate and considering that I’ve only ever agreed with him twice in recorded history, but his leaving the blogosphere was NOT a major event.

It was comparable to a mouse fart of the Richter scale and one still has to question if he has actually departed the b’sphere considering there are at least 8 (at time of writing) posts on his blogs since his “retirement”.

But what of the blogoshpere? Is it dead?

Hell no!

It may have reached a plateau, but to call it dead is like saying that Elmer has truly beaten Bugs.

What we have at the moment is an issue where the entirely insular English speaking blogosphere is only paying attention to the English speaking b’sphere.

Worse. Those insular idiots are mainly looking only at the portion of the b’sphere that stems from the US.

The fact of the matter is this: English speaking people make up a small portion of the online world (about 29% and dropping). The US is only a small portion of that, already small portion, of users.

As the rest of the world comes online we will have to deal with the fact that the blogosphere will grow, not just as a medium but in diversity.

Not only will it grow in diversity, but I am fairly certain that we will find blogs written in English becoming the minority. The future is not the US or European markets. It’s the unsaturated Indian and Asian markets, which already boast a large numbers of online users as we have but at a fraction of our population saturation.

Is blogging dead? No!

Just like Ham Radio operators have had their day (but are still more numerous than ever) blogging isn’t going anywhere. It’s just shifting its emphasis from the US market to the rest of the world.

This shift is not because US bloggers are becoming any less active, but because the rest of the world is becoming more active.

Advertising agencies will have to wake up and realise this reality before long. It’s a reality which I believe is already starting to affect blogger’s wallets as advertisers have to figure out where they want their adverts displayed.

This is a harsh reality that bloggers like you and I will will have to deal with.

Some of us already do.

Do we blog in English or the language of the country we live in? Do we tie ourselves to a single b’sphere or try to engage it all?

As other languages supersede English on the net, do we try to make those our primary blogging languages in search of an extra buck or 20 or do we focus on our established market?

I already speak 4 languages. Am I prepared to take on another 2 just for blogging?

Is the blogoshere dead? No!

It’s just shifting focus, to where the people are.

O’Flaherty Episode #21 – Show me the money!

Show me the money!

Recorded on my cell phone, I talk about how Technorati has become irrelevant, how much money the average blogger makes their blog, opening unsolicited emails and finally naming and shaming companies which use human spammers.


Download Podcast MP3: O’Flaherty #21 – Show me the money! 3.3 Mb 0:14:09

Blogging is x3 times bigger than porn. My ass!

It’s always fun comparing sizes, but this time it think this time the “Technorati State of the Blogosphere” may have popped one to many viagras.

I wasn’t even aware that the “State of the Blogosphere” had begun to be published until Sara pointed me to the TechCrunch article about it and immediately something jumped out at me like large silicon boobs at a swimming contest.

According to the SOTB (I’m not typing the whole damn thing anymore) the average blog generates $6000 dollars a year!

Yep you read that correct! $6000 dollars a year!!!

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs.

Um, er WTF? What the hell am I missing here.

Who the feck did they survey? Were these people all lying?

Lets do some simple math here.

If the mean annual revenue per blog is $6000 dollars a year, and 7.4 million blogs posted within the last 120 days.

7,400,000 blogs X $6000 dollars = $44400000000

Um yeah, like really. We’re supposed to believe that blogging is worth $44.4 Billion dollars a year?

Okay, maybe I’m being overly dramatic.

Lets look at the figures from the point of view of blogs which have posted in the past 7 days to avoid the risk of any potential dead blogs.

1,500,000 blogs X $6000 dollars = $9000000000

That’s a staggering 9 billion dollars a year which would imply that the blogging industry is 3 times bigger than the one handed brigade porn industry.

For some reason I don’t quite believe this. So, with your help dear readers, Sara and I would like to get to the bottom of this and get an accurate reflection of what you guys actually earn from your blogs on a yearly basis.

So, if you would be so kind, please fill out the poll below, and we’ll post the results on Wednesday the 1st of October.

OFlaherty Episode #10 – My Mini is YourMinis

My Mini is YourMinis

Apologies for the late posting. This episode was recorded last night, the 26th of April but I only got around to posting it today.

This episode features a recorded Gizmo call with O’Flaherty regular Alec Palomo. We have a bit of a laugh as well as cover some MMORPG stuff and widgets!

Podsafe Music from Kevin Reeves




Download Podcast MP3: O’Flaherty #10 14.47mb 0:31:44