Streamers Cannot Rely On Twitch To Build An Audience - Paul O'Flaherty
Paul O'Flaherty Interviews, Marketing, Webcasts

Why Streamers Can’t Rely On Twitch Alone To Build An Audience

When building your audience or brand you need to be where your customers are if you want to reach them, but limiting yourself to just one network imposes unnecessary limits on your growth. I addressed this very topic on Cranky Gamers with Steven Hodson a couple of weeks ago. We were discussing how Twitch streamers can use social … Continue reading Why Streamers Can’t Rely On Twitch Alone To Build An Audience

Facebook Tests Page Layout That Proves The Future Is Video
Paul O'Flaherty Marketing

Facebook Tests Page Layout That Proves The Future Is Video

Facebook has made a huge investment in their video platform and yesterday I noticed some tests to the layout of pages which would indicate that Facebook expects publishers and businesses to get onboard in a big way (which you really should be, BTW). By making the video and photos sections of pages front and center … Continue reading Facebook Tests Page Layout That Proves The Future Is Video

Work On Not In Your Business - Paul O'Flaherty
Paul O'Flaherty Opinion

Work On, Not In Your Business

A huge mistake I've made is thinking that I can handle everything myself. If I don't know it, I'll learn it. It's an approach that certainly gets things done but it is not in any way efficient. In fact, it's about as far from efficient as you can get and in many ways it can … Continue reading Work On, Not In Your Business

The Case Against Having An Agency Manage Your Social Media
Paul O'Flaherty Marketing, Opinion

The Case Against Having An Agency Manage Your Social Media

Nobody knows your small business like you do. Nobody knows your customers like you do. Unless you've got deep pockets to hire the best talent it's almost impossible to get a surrogate to speak on your behalf with your knowledge, passion, and insight into your small business and your customers. Sure you can use an … Continue reading The Case Against Having An Agency Manage Your Social Media

YouTube IN-App Messaging
Paul O'Flaherty Marketing, Opinion

Messaging Inside The YouTube App Will Be Huge!

Video on the internet is huge! Messaging is huge too (and bots inside messaging platforms). It doesn't take a rocket scientist to realize that messaging and native sharing within the YouTube app is only going to mean more video views for those investing in the platform. The sharing model within the YouTube app is broken. The … Continue reading Messaging Inside The YouTube App Will Be Huge!

Paul O'Flaherty Opinion

Fake It ‘Til You Make It – The Thin Veneer Of Social Media?

The Higton Bros may have hit an uncomfortable nail squarely on the head with this video about the reality behind the status updates of our friends and those we follow online. Facebook can be depressing because everyone else's lives are better than yours... But are they really? The video hasn't lost any of its relevance … Continue reading Fake It ‘Til You Make It – The Thin Veneer Of Social Media?