I've been off the scene for quite a while in terms of content creation. In this video (vlog) I lay out the reasons why I've been so quiet, what I've been up to and what I plan to do about it. https://www.youtube.com/watch?v=XuRvGl6cS1U
When building your audience or brand you need to be where your customers are if you want to reach them, but limiting yourself to just one network imposes unnecessary limits on your growth. I addressed this very topic on Cranky Gamers with Steven Hodson a couple of weeks ago. We were discussing how Twitch streamers can use social … Continue reading Why Streamers Can’t Rely On Twitch Alone To Build An Audience
Facebook has made a huge investment in their video platform and yesterday I noticed some tests to the layout of pages which would indicate that Facebook expects publishers and businesses to get onboard in a big way (which you really should be, BTW). By making the video and photos sections of pages front and center … Continue reading Facebook Tests Page Layout That Proves The Future Is Video
A huge mistake I've made is thinking that I can handle everything myself. If I don't know it, I'll learn it. It's an approach that certainly gets things done but it is not in any way efficient. In fact, it's about as far from efficient as you can get and in many ways it can … Continue reading Work On, Not In Your Business
Nobody knows your small business like you do. Nobody knows your customers like you do. Unless you've got deep pockets to hire the best talent it's almost impossible to get a surrogate to speak on your behalf with your knowledge, passion, and insight into your small business and your customers. Sure you can use an … Continue reading The Case Against Having An Agency Manage Your Social Media
Video on the internet is huge! Messaging is huge too (and bots inside messaging platforms). It doesn't take a rocket scientist to realize that messaging and native sharing within the YouTube app is only going to mean more video views for those investing in the platform. The sharing model within the YouTube app is broken. The … Continue reading Messaging Inside The YouTube App Will Be Huge!
The Higton Bros may have hit an uncomfortable nail squarely on the head with this video about the reality behind the status updates of our friends and those we follow online. Facebook can be depressing because everyone else's lives are better than yours... But are they really? The video hasn't lost any of its relevance … Continue reading Fake It ‘Til You Make It – The Thin Veneer Of Social Media?
We missed last nights episode and we're really, really sorry. We will be back next week, so please send us your feedback, rants, news and stories. We look forward to recording a new show and getting back on the horse next week 😀 http://www.youtube.com/watch?v=gKgoO-qFq2k
Paul O'Flaherty 