I Botched My Email Newsletter

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So that you don’t have to…

There’s a hundred excuses I could make but the only truth that matters is that my lack of attention to my RSS driven email newsletter has resulted in the last few emails not being delivered – Oh the perils of automation!

Somewhere along the line some dodgy characters got introduced into a post (all hail copy & paste quoting) which failed to validate, so MailChimp failed to send and pretty much every RSS reader failed to pull my posts. Needless to say emails didn’t go out, I now feel like an ass, but at least I’ve learned a valuable lesson about trusting too much in automation – or at least about the merits of checking on said automation periodically to ensure that it’s working.

Every cock-up is an opportunity and this one is no different. Instead of sending you guys new posts every time they are published (although you can still get them that way if you want) I’m switching to a weekly format where I’ll not only send you links to what I’ve written in the past week but add some commentary about and highlight other cool marketing / podcasting / consulting / valuable content, tools and stuff from around the web. The point being to give as much value to my beloved newsletter subscribers (that would be you) as possible.

I want this newsletter to be a dialogue and not a megaphone, so feel free to hit the reply button  and tell me where you agree, disagree and just how awesome it all is…

Before I round out this post by asking you to subscribe to, let me just say a great big “Thank you” to everyone who is currently subscribing to the newsletter. I’m touched that you take a bit of time out of your week to read my stuff and I hope I continue to make it valuable and entertaining for you.

You guys are the best…

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