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Paul O'Flaherty

Problem Solver. Marketing, Business & IT Consultant.

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Drive-By Marketing Podcast

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Email Marketing Is Not Dead. It’s Essential!

Email is seen by many as out-dated, and more of a pain than it’s worth. In this episode of the Drive-By Marketing Podcast I explain why email marketing is not only “not dead” but is absolutely critical to your marketing efforts.

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Missed Opportunity When Building Referral Networks – Drive-By Marketing

Building your referral network is central to the success of medical practices and many small businesses. In this podcast I discuss how not following and capturing referral data is one of the biggest missed opportunities and the simple solution to fixing this problem so that you can build the best referral network you can and maximize the impact it has on your business.

Podcast: Play in new window | Download (Duration: 6:40 — 3.2MB) | Embed

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Save Time With Social Media Management Tools – Drive-By Marketing

Social Media Management tools are a great way to organize all of your networks under one roof and post content to multiple places without getting overwhelmed. In this podcast I talk briefly about two of my favorite time-saving tools, some of the core differences between them and why I prefer Hootsuite over Buffer.

Podcast: Play in new window | Download (Duration: 4:17 — 2.1MB) | Embed

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I Don’t Have Time For Content Marketing – Drive-By Marketing

I’ve had a lot of people tell me that they don’t have time for content marketing. In this podcast I explain why “not having time” is simply an excuse that puts you at a competitive disadvantage and why you must be actively engaged in content marketing for your small business to grow.

Podcast: Play in new window | Download (Duration: 3:41 — 1.8MB) | Embed

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Deleting Negative Reviews – Drive-By Marketing

In this podcast I address deleting negative reviews and comments about your company / product / service from review sites, Facebook pages and other locations.

I mention the reasons why you shouldn’t delete negative reviews, which include:

  • How it makes your profile looks fake or fixed, as if you were trying to game the system.
  • The missed opportunity to build dialogue and trust with your customers or community
  • The missed opportunity to learn from these reviews and improve your product or service.

If you have questions, comments or things that you’d like me to discuss of future episodes please leave me a message in the comments below.

Podcast: Play in new window | Download (Duration: 6:01 — 2.9MB) | Embed

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