If you can't clearly define your message, your goal or your product how can you expect buy-in from a client, customer, investor or anybody else for that matter? Update: June 30th, 2017 - Google Spaces has shut down since I wrote this post, I guess highlighting the problem with not having a defined purpose or message. The launch of Google Spaces struck me today as a prime example of a product with a lot of potential but without the clear usage scenario guidance required to have heavy … [Read more...] about What’s Your Message?
If you’ve arrived at this blog post expecting to find a post on UrlyBits, Geek Is Awesome or Unfollowing Jesus, then I’m sorry to say that those sites have been discontinued. Well actually I’m not sorry because all good things must come to an end. Building and maintaining these sites have been an amazing provider of entertainment, education and personal growth for me, but now it’s time to take things to the next level. With my consulting business growing, wanting to spend time with my … [Read more...] about Farewell To Some Old Friends
It's a sad state of affairs when an advert for a stock footage site, made entirely from stock footage, is better than 90% of the corporate branding videos I've ever seen and could probably be applied to 99% of corporations out there. I don't know if the folks at Dissolve set out to make an "anti-ad", or were simply having fun showcasing what they could do with the stock footage available on their site, but the have managed to highlight some of the problems with corporate branding - it's … [Read more...] about “Generic Brand” Advertisement for Stock Footage Site Dissolve is Sad Testimony to the State of Branding